His first collaboration with the brand came in 2004 with the Montefrio, a futuristic-looking pair of large, square-ish frames that were "okay" in White’s words, but failed to live up to oakley vault expectations. On a second attempt with the Holbrook, named for "an outlaw motorcycle town in Arizona," White and Oakley found their stride, producing Oakley's best-selling pair of sunglasses to date — impressive for a brand considered synonymous with the product."We have a good track record going now, which is rad," he adds. Now his latest signature pair, the Enduro, continues the Holbrook’s motorcycle-inspired tradition, but this time ray ban sunglasses features a rounder frame and thinner, less design-heavy arms. "It’s definitely more of a lifestyle piece within the Oakley brand, which is rare. A lot of their glass is functional for golfing, for cycling, for running, for whatever. This new one is different."Also included is a scratch-resistant outer coating and an inner coating that reduces fog.Oakley’s Prizm lens technology delivers increased contrast, reduced eye fatigue and ray ban aviators faster target acquisition in a shooting environment. Prizm lenses use formulated dye-compounding technology to enhance specific wavelengths of color while muting others so that targets are accentuated and background visuals like trees and dirt are subdued, in both bright and low-light conditions.In order for the SI Ballistic Det Cord to meet the MIL PRF 32432 ballistic impact requirement, the glasses must be hit with a 0.15 ray ban aviator caliber, 5.85 grain, T37 shaped projectile at approximately 640-660 feet per second, without the glasses’ lenses fracturing or any dislodged components. This test mimics the hazardous conditions the user might experience if exposed to ballistic fragmentation.“In general you can see two key Ray-Ban styles in any decade, from the 1940s to today, so the role of Ray-Ban, both in the past and today, has always been oakley outlet to play a part in the pop culture of the specific period,” says Beneventi, noting that the music scene has also contributed to the aviator’s myth. “Ray-Ban have always been very much part of the scene from rock culture in the 1970s to the indie culture today. In the 1970s it became totally normal to see rock stars like Iggy Pop in Ray-Ban Aviators.”By the 1970s, aviators cheap oakley sunglasses already asserted themselves as the ultimate fashion accessory for many cultural icons, but up to this point they had largely been considered a men’s style. However, with an element of colour and femininity now being introduced to both frames and lenses by way of delicate rhinestone details and softer lens colours such as browns and pinks, the glasses started to grace the catwalks and red carpets, becoming ray ban sunglasses sale synonymous with the glitterati.If back in the 1950s the market focus was on one aviator style in one lens colour, today Ray-Ban markets a family of products ranging from functional and classic to fashion-forward styles with new colours and materials. The focus, says Beneventi, is always on innovation. Take Ray-Ban, a brand Luxottica bought in 1999. Sales at Rayban.com are increasing by almost 40 percent a ray ban sale year, and the company is now making 1,200 solid-gold pairs that will sell for an opulent $3,800. Growth has been even faster for Persol, a mostly hand-made line that Luxottica bought in 1996; Persol, a much smaller business overall, regularly sells its glasses for nearly $400 a pair. Oakley, a brand Luxottica bought in 2006, “is flying,” according to Guerra.In the first half of this year, Luxottica oakley sunglasses sale sales increased by 7 percent, to $5.1 billion, and profit surged 16 percent, to $487 million. In addition to fashion, demand has been driven by technology. The share of sunglass models offered with prescription lenses has surged from about 15 percent to almost ray ban outlet 90 percent in just a few years.As for global growth, the company has just moved into the second phase of its emerging markets plan, which will focus on Thailand, Indonesia, Malaysia, Russia, and Chile. Guerra says these countries are relatively sheltered from e-commerce entrepreneurs because people still need eye exams, and prescriptions are growing more intricate. “This is an object without a size,” he said. “You need to try them on.”The difference is more dramatic with the mountain bike-specific Prizm Trail version, though, which Oakley says is tuned to boost reds and browns while also making plants ray ban sunglasses look more vivid. Especially here in Colorado with its expanses of parched earth, dried-out flora, and blindingly intense sunlight, Prizm Trail can feel a bit too bright but it unquestionably also makes the ground much easier to read – particularly when darting in and out of the shade.The new Jawbreaker is set to hit shelves around April 15 and will start at US$200 / €199 / AU$280 discount oakley sunglasses with one lens. Replacement lenses will arrive in stores May 1 and replacement Prizm lenses will follow on June 1. Prizm lens for most other Oakley models are in stores now and start at US$80. UK pricing is still to be confirmed.What are the main trends you see in sunglasses for the next season? “We didn’t set out to make 27 parts,” Calilung continued. “Instead, we cheap ray bans started with a long list of problems. The magic of Jawbreaker is how all of the performance solutions live together without compromise. Jawbreaker has several benefits that have never been wrapped up in one piece of eyewear before and those solutions drove the complexity.”Despite all of that hardware, the new Jawbreakers don’t feel particularly cumbersome on your face and they still hit the scales at a surprisingly clubmaster ray ban reasonable 34g – just a single gram heavier than the Radarlock XL but a noticeable 8g heavier than Smith Optics’ much simpler Pivlock Arena Max.Consider how many hazardous fluids and powders that you could encounter on patrol. Most drug testing chemicals are caustic; most powder exposures (fingerprint, controlled substances) are fine-grained and easily made airborne; most personal exposures are innately hazardous (body fluids, fire smoke and oakley frogskins debris); many vehicle and equipment leakages (radiator, battery acid) are caustic or high temperature.Consider the potential for eye trauma in the field. Every environment is a potential hazard, not to mention some of the less common sources of injury. For example, gunfire through any glass item (like a windshield) will create airborne glass particles that remain in the air for a few minutes. Even if the officer http://www.raybanssunglassesoutletsale.com is not hit, he/she may be out of the fight. Any building material releases secondary projectiles when stuck with sufficient force.TASER released a video (see above) in which they did a side-by-side comparison of the new AXON Body and another body-worn camera available to police. Check it out and post your thoughts in the comments area below.Hailey, ID - Today, ESS (Eye Safety Systems, Inc.) is cheap oakleys glasses pleased to announce its partnership of Hunting for Heroes. Hunting for Heroes is a national 501 c3 nonprofit dedicated to serving disabled law enforcement officers injured in the line of duty. It is an all-volunteer organization, founded and operated by active duty law enforcement officers. The organization provides all-expenses paid therapeutic retreats to the hero, their spouses, and their children. Due to the life-changing impact these cheap ray ban sunglasses injuries have on the hero and their entire family Hunting for Heroes creates programs to provide support to the family unit as a whole. At the core of Hunting For Heroes’ therapy are dove hunting, turkey shoots and other hunting events."Hunting for Heroes is honored to have ESS as a loyal partner. At our events we encourage our heroes to overcome their disability and start adapting oakley sunglasses to their "new normal". Our heroes leave our events with a renewed sense of confidence to overcome their disability and take back their lives. Our partnership with ESS will ensure they are protected as they continue down the long road to recovery," Chris Allen, President Hunting for Heroes.